Hasbara and the Control of Narrative as an Element of Strategy
Remarks to the Jubilee Conference of the Council on Foreign and Defense Policy
Moscow, Russia - Many topics have been proposed for discussion in this session. In the brief time available to me as a panelist, I would like to put forward some thoughts about the control of narrative and the manipulation of information as an essential element of modern warfare. The Israelis call this “hasbara.” Since they are without doubt the most skilled contemporary practitioners of the art, it seems appropriate to use the Hebrew word for it. And, since Israel’s most recent war (against the Palestinians in Gaza) sputtered to an end just ten days ago, I’ll cite a few examples from that war to illustrate my main points.
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Mainstream media fails to report context
and severity of Israeli atrocities against Gaza
While countries across Europe and North America commemorated military casualties of past and present wars on November 11, Israel was targeting civilians. On November 12, waking up to a new week, readers at breakfast were flooded with heart rending accounts of past and current military casualties. There was, however, no or little mention of the fact that the majority of casualties of modern day wars are civilians. There was also hardly any mention on the morning of November 12 of military attacks on Gaza that continued throughout the weekend. A cursory scan confirms this for Canada’s CBC, the Globe and Mail, Montreal’s Gazette, and the Toronto Star. Equally, for the New York Times and for the BBC.
Hasbara: Why does the world fail to understand us?
A short discussion of the Israeli term used to describe the ongoing, ever-growing, national propaganda effort
Hasbara is a form of propaganda aimed at an international audience, primarily, but not exclusively, in western countries. It is meant to influence the conversation in a way that positively portrays Israeli political moves and policies, including actions undertaken by Israel in the past. Often, Hasbara efforts includes a negative portrayal of the Arabs and especially of Palestinians.
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